This four-month study consisted of understanding the basis of different advertisements and how they can affect consumer behavior based on the brand and how they use it.
This study also included taking the time to personally research what a reverse psychology advertisement was and how it was used, then asking members of my community to fill out questionnaires and surveys.
This admissive campaign project was to learn efforts on how to expand an Italian cosmetics business into domestic awareness and eventually international awareness.
A microfine designed to understand myself and my own skills while learning new ones.
Learned how to use a new application, Figma, to design an app for the University’s spa.
After creating an art piece in Art Direction, I spoke at The American University of the Arts annual conference. This conference was honoring the famous opera composer, Giacomo Puccini. My art piece spoke on how Puccini is brought into maternity in modern times even if not aware of it. This art piece also introduced me to new skills with Adobe After Effects with an immersive animation of diving into the photo (website does not support file type).
The case study was conducted on Ferraro’s Nutella and how AI can benefit the company when used as a tool.
More work included international brand management strategies. The competency of how brands can eventually evolve outside of their nation, and those that do not want to do that, is to maintain the exclusivity of the brand.
Proofreading, peer review, copyediting, and design layout of the university’s student-led magazine were also included in my time at The American University of the Arts. Important customer service skills were also learned during my time spent at the university’s spa, which included spa operations and appointment management.
A comprehensive aviation project was conducted during the time of understanding the ethics of companies and how they can improve by expanding their businesses. These projects included three episode podcasts on Boeing and their business structure, and where they can improve to build the business, as well as on RyanAir and Ethical Standards.
