During my Master of Arts studies at The American University of Florence (FUA-AUF), an international institution with a globally diverse student body, I gained both academic and hands-on experience in visual media with a concentration in marketing, design, advertising, and public relations. Studying in this international, cross-cultural environment allowed me to collaborate with peers from around the world and develop strong intercultural communication skills—an essential asset in today’s global market.

My coursework explored a wide range of global and domestic business models, ethical marketing practices, leadership strategies, and methods for building customer loyalty and brand awareness. I also conducted original research on the use of Reverse Psychology in Advertising and Its Impact on Consumer Behavior, analyzing how subtle psychological strategies can influence audience decision-making and brand perception.

As part of a scholarship with the university’s CEMI School of Journalism, I developed professional copywriting, proofreading, and peer-review skills through editorial work on student publications. In addition, I provided customer service support for the university’s spa, where I helped enhance client experience by developing a dedicated app to streamline spa service booking and improve user engagement.

This immersive international education equipped me with a deep understanding of media design and marketing strategy, as well as the practical tools to implement innovative, customer-centered solutions in diverse and dynamic settings.